Whitham set to exploit 'new frontier' as chair of Digital Leadership Group

  • Advertising
  • December 9, 2010
  • StopPress Team
Whitham set to exploit 'new frontier' as chair of Digital Leadership Group

Greg Whitham, the creative director and newly appointed head of Ogilvy Interactive, has been the elected chair of the CAANZ Digital Leadership Group (DLG), replacing the outgoing chair Tony Gardner.

Whitham brings 12 years interactive experience with Kiwi brands like Weetbix, Fisher & Paykel, The New Zealand Rugby Union, Resene and the Fletchers, as well as time spent with a range of multinationals including Coca-Cola, BP, IBM and RaboPlus.

"Over the course of my career in digital I've watched and participated in the birth and evolution of social media, online video, digital out of home and online advertising," he says. "With so many avenues now opened to brands and their customers, the digital space is the new frontier in advertising."

CAANZ chief executive Rick Osborne says Whitham brings invaluable experience and understanding of the interactive space and knowledge of how best to exploit the opportunities on offer to the industry.

The DLG was established in 2008 to provide a unified industry voice with the aim of helping New Zealand businesses embrace the digital environment and develop commercial opportunities. The group comprises senior digital leaders drawn from CAANZ members who are exposed to international trends and who are at the forefront of helping clients succeed in the digital marketplace.

Gardner's role as chair was made difficult after he departed Saatchi & Saatchi when the digital arm was closed down. He recently took a role as managing director of Ogilvy Wellington.

The DLG set up a Wellington arm in May this year, with Omnicom's head of digital Craig Osborne taking up the reins.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit