What's small, hairy and airborne?

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  • August 17, 2012
  • StopPress Team
What's small, hairy and airborne?

There's danger in being good at something: you create expectations, as evidenced perfectly by this Olympic comparison. Air New Zealand has created some pretty high expectations for its inflight safety videos after releasing a few stunners and most seemed to think they weren't met with the last animated effort. But it's trying again and, in line with Tourism New Zealand's new 100% Pure Middle Earth slogan, it's a tribute to The Hobbit movies.  

As it says on the Flying Social Network

Four Air New Zealand crew members went Middle-earth style on us as they got in character for the making of our new Hobbit Safety video, lots of fun was had by all. The video will be on board from November, check out a sneak peak of some scenes from the film-shoot. Air New Zealand – Official Airline of Middle-earth.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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