What's Next? Kevin Kenrick

  • What's next?
  • December 19, 2014
  • StopPress Team
What's Next? Kevin Kenrick

We asked some stalwarts a simple question. Here’s what Kevin Kenrick, chief executive at TVNZ, had to say.

Increasingly New Zealanders are including access to a fibre connection on the checklist for new house buying or renting decisions. I wonder if the flip side is people searching out camping holiday locations free from any connectivity.

It seems that every parent of teenagers is bemoaning the screen obsession of their offspring. Arianna Huffington in her book Thrive, recommends we practice ‘digital disconnect’ to bring more well-being into our lives. Derek Handley was encouraging attendees at a recent Snakk Media panel discussion to try ‘technology free days’.

For years we looked forward to the promised technology paradise – ubiquitous coverage, high speed connectivity, always on, mobile devices.

And now it’s here, it’s not actually what consumers want.

We don’t want to be ‘always on’ – we want control, to be connected when and where we choose.

In response to the overwhelming volume of media content now flooding the globe every minute of the day, consumers are choosing to disconnect from technology as a way of asserting control over their daily life.

Technology has enabled all that’s currently possible and consumers are frantically filtering through this avalanche of content to identify what’s humanly practical.

Surveys tell us people experience extreme anxiety when they don’t have ready access to their smartphones, and my sense is there’s a small but growing voice telling us there’s something wrong with that.

Perhaps this holiday season, traditionally a time for families and friends to engage in old fashioned face-to-face conversations, is an opportunity to reassess what we really want from technology. For those of us in media and marketing it might be time to think a whole lot more about consumer pull than marketing push, and the value to consumers of choice and control.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Save the date: Stoppies is returning for another year

  • The Stoppies
  • January 16, 2019
  • StopPress Team
Save the date: Stoppies is returning for another year

On 14 February 2019, the StopPress team will be showering the industry in love as we take a look back at the best of 2018 at The Stoppies brought to you by oOh!.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit