Westpac and Colenso help themselves

  • Advertising
  • November 22, 2011
  • Ben Fahy
Westpac and Colenso help themselves

Youtube VideoMuch like DraftFCB and The National Bank, the industry has been waiting patiently to see what Colenso and Westpac would come up with after the account shifted from Saatchi & Saatchi last year. It's already created the Impulse Saver app and a home loan spot and, while the new animated ad explaining the financial perils of the modern world that launched last night isn't being seen as the big reveal, it is the first time the bank's new tagline 'help is what we do' has been seen in the wild. Colenso's managing director Nick Garrett was keen to point out that this isn't what the agency has been working on since it won the account last year and, unlike ASB and Droga5's massive brand overhaul, it's just the first stage of a larger campaign that will kick into gear next year.

Group account director Paul Wilson says Assembly did a "shit-hot job" on the 3D animation in the two months they had to make it. And while it's early days yet, Wilson says it's been well-received by Westpac staff.

Youtube VideoIt's also launched a new split-screen ad for Westpac's Hotpoints scheme made by Special Problems.

Credits: 

Executive Creative Director: Steve Cochran

Art Director: Jae Morrison

Planner: Andy McLeish

Group Account Director: Paul Wilson

Senior Account Director: Jo Underdown

Account Manager: Lucy Sparks

Agency Producer: Jen Storey

Production Company: Assembly

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit