Wes Anderson's Hyundai commercials

  • Advertising
  • March 1, 2012
  • Cath Winks
Wes Anderson's Hyundai commercials

The Super Bowl may be the most expensive and viewed commercial break, but these ads from Hyundai and filmmaker Wes Anderson, that aired during the Academy Awards ceremony, are in another class altogether. Cleverly targeting film buffs, the ads spoof popular movies and Knight Rider, as well as Anderson's own inimitable style. The director brings his quirky aesthetic, seen in films such as The Royal Tenenbaums and Fantastic Mr. Fox, to both commercials along with his whimsical style and retro set design. 

"Modern Life"

Youtube Video

"Modern Life" Signature Wes Anderson.


Youtube Video

"Talk to My Car" contains elements of Chitty Chitty Bang Bang,Knight Rider, and Anderson’s cult classic, The Life Aquatic with Steve Zissou. No Bill Murray sadly, but Jeff Bridges, a 2010 Oscar winner, does provide the voiceover.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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