Wellington startup adds to the arsenal of marketing tools

Wellington startup Showcase Software has launched its Showcase app, a business tool for marketers and sales teams that enables them to create a business app without the need for an app developer. And with Z Energy and Hyundai New Zealand already on board, the company’s eyes are now firmly set on the millions of business users of iPads and Android tablets around the world, with discussions already taking place with Nike and Apple.

The launch comes after 13 months of planning and production, including eight
months of Beta testing with a handful of high profile clients.

The app enables marketers to use their
existing collateral including brochures, videos, photos, Word documents and
PowerPoint decks to effectively build their own branded app and keep it
updated. It also offers analytics and sharing functionality, as
well as CRM integration. 

VP of marketing
for Showcase Software, Adam Blackwell, who is currently launching the tool in
the US, says it offers a solution to several big problems, the largest being keeping
information for your sales team current.

“When companies rely on the remote team to extract the
latest documents or presentations from an FTP or a shared drive, it simply
doesn’t work. Showcase solves that,” he says. “It means that all information
the sales person has at their disposal is always current. Marketing controls
the updates; sales teams simply accept the latest version of their Showcase app
on their device … and the update is completed.”

Z Energy is already using the app to communicate marketing
programmes and training modules to its retail team nationwide. Meanwhile
Hynudai’s use of the app includes a ‘kiosk mode’ that gives its customers the
ability to browse brochures, TVCs and other documents while they are in a
Hyundai showroom, while a secure access point provides training and company
information for Hyundai’s Dealer network.

In a press release, Showcase Software cited a study by
Dimension Research in the US indicating that while 78 percent of employers
planned to deploy tablets to their sales force (85 percent iPads), over half
had no strategy around exactly how they would use them.

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