Claws come out as Kitchin sinks into rival editor's chair

  • Media
  • November 9, 2010
  • StopPress Team
Claws come out as Kitchin sinks into rival editor's chair

In a sordid tale of intrigue, subterfuge, poaching and skullduggery that could be worthy of a cover story in itself, ACP has made an already uber-competitive sector even more competitive by signing up Women's Weekly editor Sido Kitchin as the new editor of what was not too long ago her avowed enemy, Woman's Day, and also bringing Weekly's deputy editor Fiona Fraser into the fold. 

In what one mag mole said was akin to TVNZ getting John Campbell to come work for Close Up, Kitchin will be taking over from current editor Sarah Henry, who is soon to go on maternity leave (it is thought she will eventually return to ACP for a commercial role). Interestingly, Woman's Day's current deputy editor Catherine Milford was unaware of the new additions to the ranks yesterday and found out about them after receiving calls from friends and media asking if she still had a job.

Over at Woman's Weekly, former editor Nicky Pellegrino will temporarily fill Kitchin's vacancy (they've already taken down the 'From the Editor' page, although thankfully you can still read the 'I swallowed my toothbrush' story. Strangely, nothing about 'Penisgate', however).

Judging by the number of MPA awards won, Kitchin is one of the most successful editors in the country (although it's difficult to compare like for like when ACP doesn't enter). And in a media world that focuses so much on personalities, it is a very important element of success in this category.

The NZ Herald published a memo from Women's Weekly publisher Sarah Sandley today that said: "As you would understand in this competitive environment we have required both to leave their positions immediately. It is a time for all of us to close ranks and protect the content and the contacts that make us successful."

Everyone will be watching to see who takes victory in the next Nielsen readership figures, which are due out this Friday. Last time, the main trend was that magazines seemed to be staging something of a fight back, but the mass market weeklies were the notable exception, with a slump continuing for the category in terms of circulation and readership (both are hovering around 800,000).

ACP will be hoping to knock the bastard off this time, because the readership gap between Woman’s Day and New Zealand Magazines' NZ Woman’s Weekly, which recently gained the license to publish New Idea from pacific Magazines, narrowed to only 6,000 readers and that gap has closed pretty quickly over the last 12 months.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit