We pity the fools

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  • April 2, 2012
  • StopPress Team
We pity the fools

Ah, April Fool's. Or as the LA Times calls it, Don't Trust the Media Day. There is a long and established tradition of punking on the first of the fourth, as the Independent's piece on classic April Fool's stunts shows. And here's a round-up of a few good'uns we noticed in 2012.

Grabaseat's stand-up fares

Grabaseat announced Straight Up Fares, for passengers who don’t mind standing on a long flight (budget airline Ryan Air has actually made legitimate attempts to get this going).

Intercity's triple-decker bus fleet

Intercity announced New Zealand's first triple-decker bus, a $50 million venture. Naked Bus also announced it would add barbecues and a mini-kitchens to its buses in order to sell sausages at rest stops.

Virgin's journey to the centre of the earth

Richard Branson announced Virgin Volcanic, a screw-shaped vessel that would plunge into the core of an active volcano, with Tom Hanks, Will.i.am and Seth Green making up the first expedition.

Google 8-bit maps – and Gmail Tap

Google served up two nicely-executed pranks: it announced 8-bit maps and a binary language for writing emails.

Youtube Video

Over in Australia, Telstra introduced the Gold Phone, Mini sold its countryman one piece at a time and Ikea recalled its left-handed allen key (via Mumbrella).

Prime suggested Dan Carter was off to league on its Super Rugby highlights show, Google News got sucked in, and a few savvy StopPress readers may have picked up on the fact that we're victims of anniversary creep and announced the NZRU's launch of a new fragrance called Scrummâge.

What did we miss? Any others that deserve a mention?

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Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands. However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.

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