Walker hits Prime time in Australia

  • Media
  • September 6, 2010
  • StopPress Team
Walker hits Prime time in Australia

TVNZ 's recently departed head of advertising sales Dave Walker has accepted a role as national sales manager with Prime Media Group in Australia, putting to bed a few rumours that ex-TVNZ and now MediaWorks chief executive Jason Paris had implemented some kind of dastardly scheme to poach the whole TVNZ staff after Walker, Sharon Daly and general manager of marketing Charlotte Findlay all departed in quick succession.

Walker's new role will see him looking after Seven Affiliate Sales, which represents Prime, 7QLD and GWN and take Seven programming into the regional Australian markets of Queensland, NSW, ACT, Victoria and WA.

Walker said in a release: “It is an exciting time to join Seven Affiliate Sales with the organisation poised for further market share and yield growth. I look forward to deploying my leadership and sales development experience to help the team achieve new levels of excellence in client service and, accordingly, revenue outcomes.”

Moderately interestingly, Walker will now be working under Prime Media Group chief executive Ian Audsley, he of recent MediaWorks fame.

Making way for TVNZ's incoming sales chief Paul Maher, the well-liked (that is, aside from everyone at ad agencies who he had to tell about the halving of their commission), Walker announced his resignation from TVNZ a few weeks back and said he had no firm plans, but that "he'd be around".

He started as head of advertising sales at TVNZ in 2007 and before that, he spent five years as TVNZ’s head of television sales. Before joining the national broadcaster in 2002, he was group business director for OMD Sydney where he managed the McDonald’s Australia media account.

Prime Television chief executive Doug Edwards said Walker's track record in building and leading high-calibre media sales teams is well established, "with TVNZ’s television market revenue share at a three-year high in 2009/10".

Walker takes up his new role on 27 September.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit