V’s motion-powered audio witchcraft hits the streets

  • Experiential
  • June 19, 2012
  • StopPress Team
V’s motion-powered audio witchcraft hits the streets

Youtube

We wrote about the launch of Colenso BBDO’s very cool V Motion Project a few weeks back. And after an “epic journey to create music using the body’s movement”, the creators took their bootleged technology and a projector to an Auckland carpark on Saturday night to show the people what happens when the power of dance is harnessed.

For the first part of the mission, music producer Joel Little of Goodnight Nurse and Kids of 88 fame, along with a bunch of tech-dudes and visual artists, hacked into Xbox Kinect technology and music-making software Ableton in a warehouse in the back streets of Grey Lynn. Then they set ‘motion artist’ Josh Cesan loose to figure out how to use it. And Saturday night saw his moves being projected onto the side of an 11.5m high wall as he played the song crafted by Little.

If you want to see how it all came together, webisodes one to six, filmed by Zoe McIntosh of Thick as Thieves, are live now at v.co.nz. And, as you’d expect, there’s also some more experiential activity and a TVC to come.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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