Ben Smith goes back to school for Voltaren

  • Advertising
  • July 3, 2017
  • StopPress Team
Ben Smith goes back to school for Voltaren

All Black Ben Smith returns to the place where it all started in a new campaign for Voltaren.

Launching today, the campaign—via Impact PR, BrandWorld and PHD—is led by a 30-second TVC featuring Smith discussing Voltaren’s ability to relative muscle and back pain while a montage of clips of the All Blacks games plays out.

Despite the video's focus on the boys in black, Smith makes a point that you don’t have to be an All Black to have back pain and to prove the point, he goes back to King’s High School, his former high school, where he trains its first XV team in a series of additional campaign videos. As well as sharing his advice to the students and telling them to keep pursuing their dreams, Smith talks about how the school’s coaches and teachers played a massive part in who he is today.

The videos also show Smith discussing a few of his sporting heroes and ex-King’s students, including cricketer Brendon McCullum, Highlanders coach Tony Brown and former All Blacks prop Carl Hayman.

“I was lucky to be a part of King’s High, a pretty good time in your life and I made some good memories. It's great to have that support and that’s what life’s about – having good family and friends,” says Smith.

Alongside the videos, Voltaren has kicked off a competition to win tickets to the All Blacks vs South Africa game in September. To win, entrants have to take a selfie in front of an All Blacks display in Unichem and Life Pharmacies.

Charlotte Smith – Senior Brand Manager
Karolina Kosir – Shopper Marketing Manager

Impact PR
Fleur Revell & Mark Devlin, Directors

Tristan Ogden, Senior Copywriter
Rachael Weaver, Head of Production

Michael Jarvis, Managing Director

Michael Woollerton
Rebecca Dieudonn

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Thankyou’s latest campaign combines scent and charity work

  • Advertising
  • May 20, 2019
  • StopPress Team
Thankyou’s latest campaign combines scent and charity work

Australian charity product organisation Thankyou has launched its latest Kiwi campaign, combining that fact that 100 percent of its profit goes towards helping end global poverty with its use of perfume-grade botanical oils in its products.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit