Rugby is infused into a vast array of marketing campaigns at the moment and there have already been a few savvy and seemingly legal attempts by non-sponsors to skirt the rules and cash in on the Big Rugby Event. Unashamedly patriotic bread brand Vogel’s and its agency Publicis Mojo are the latest to join that cheeky anti-establishment club with another simple but very effective outdoor campaign that welcomes the tournament and offers some support to the boys.
Mojo’s had a pretty rough time of it recently, with the loss of Steinlager and Speight’s to DDB and Shine respectively, but, on the bright side, if you were going to give out an award for consistently good outdoor work, you’d be hard pushed to go past the Vogel’s/Mojo combo, as evidenced by last year’s fashion week campaign.
