Vero's latest campaign takes calm and measured approach

  • Advertising
  • November 1, 2018
  • StopPress Team
Vero's latest campaign takes calm and measured approach

Vero’s latest campaign brings creativity and business together, encouraging businesses to talk to an independent insurance broker.

The 30-second spot, via Big Communications, follows the manufacture of a wooden chair, designed by New Zealander designer Jason Whiteley.

Through slow shots of the wood being cut and the chair assembled, a voiceover states that Vero has an insurance policy for any business and encourages people to talk to an insurance advisor or broker. It ends with the chairmaker sitting down with an insurance broker in an office.

Big’s creative director Joe Holden says the “calm, measured pace aims to reward viewers with a break within the ad break; a style that’s in keeping with Vero’s own empathetic approach to serving its customers.”

The ad is the fourth instalment in an ongoing campaign and is running on broadcast and digital channels, supported by print. The previous campaign consisted of three thirty-second videos involving ice cream, drones and Vero helping out in the aftermath of the 2016 Kaikoura earthquake.

Client – Suncorp New Zealand
Catherine Bateman – Executive manager, customer experience
Christina Knappik – Manager, marketing

Agency – Big Communications
Ant Salmon – Managing director
Joe Holden – Creative director
Mike Knight – Senior art director
Andrew Davidson – Copywriter
Nicole Combrinck – Senior account manager

Production – Bunker
Luke Sharpe – Director
Duncan Cole – DOP
Dave Gibson – Colourist

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
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