Venom takes to the streets in spooky glow-in-the-dark fashion

  • Advertising
  • September 27, 2018
  • StopPress Team
Venom takes to the streets in spooky glow-in-the-dark fashion

The latest Sony Pictures superhero movie gets some out-of-door love via Phantom Billstickers.

Along with its media agency PHD, the production company approached Phantom to publicise the new film, Venom, in the outdoor space. Venom features a humanoid-alien protagonist with superhuman powers – and a piercing gaze. The team at Phantom wanted to replicate that gaze in the advertising and came up with a unique solution: giant, reflective vinyl 'eyes' that glow in the dark when the light hits them.

Phantom's Ben Stonyer says these innovative posters show how lateral thinking can create a result that stands out at night, as well as during the day.

"Street posters are all about conveying a powerful image in a split second. With such strong creative from Sony and PHD, we saw the chance to take things to the next level."

A Sony Pictures spokesperson says the posters keep in with the themes of the film.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Save the date: Stoppies is returning for another year

  • The Stoppies
  • January 16, 2019
  • StopPress Team
Save the date: Stoppies is returning for another year

On 14 February 2019, the StopPress team will be showering the industry in love as we take a look back at the best of 2018 at The Stoppies brought to you by oOh!.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit