Valerie Adams teams up with Ecostore for healthy fundraising alternative

  • Advertising
  • March 27, 2015
  • Holly Bagge
Valerie Adams teams up with Ecostore for healthy fundraising alternative

Despite how joyful we become when we see fundraising school kids knock on our door with a box full of chocolate or cookies, sadly, we know it’s not good for us—and this is what Ecostore is pushing in a fundraising initiative campaign where it’s teamed up with four-time world shot put champion Valerie Adams for ‘Good Soap for a Good Cause,’ which might see some fundraising groups selling bars of soap instead of chocolate.

Ecostore founder Malcolm Rands says having Adams backing the ‘Good Soap for a Good Cause’ initiative is huge.

“Val is an icon in New Zealand," says Rands. "She’s the ‘auntie’ every Kiwi kid wants, so to have her support is massive. Many of us don’t realise that when we reward with sweets we are actually creating a problem around obesity and early onset of diabetes. Right now 30 percent of New Zealand adults (1,069,000) and 10 percent of our children (79,000) are obese. That’s not just overweight but obese and just under half of those are Maori and Pacific Island children."

So, instead of a box of chocolate, instead Ecostore has created individual cakes of soap, which come in a user-friendly carry carton of 24 in either lemongrass and grapefruit or mint fragrance, with groups making $1 profit on every individual soap sold, Rands says.

“We want to make it as easy as possible for any group using our soaps to raise funds so we’ve developed everything you need. There are even options to personalise soaps with a message or a school stamp or sports team logo.”
Adams says it can be really tough for groups to raise money and an easy fix is to sell chocolate, sweets and sausage sizzles, “…but New Zealand’s obesity rates are out of control and injecting more junk food into the community is the last thing our children need. So when I heard ecostore was working on this healthy initiative I wanted to help get the message out that there is a fundraising alternative for groups to use.”

She too spent years fundraising to go to national tournaments, Adams says, so she seems like a good fit for the initiative, “…[I] know first-hand what it’s like going door-to-door selling things. It’s character building and makes you want that title even more. I love that Ecostore’s initiative is a healthy option that schools, early childhood centres, charities and not-for-profit organisations can use – and who doesn’t need soap.”

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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