UK consumers to Air New Zealand: "Oooh, I loike thaaat"

  • Marketing
  • May 20, 2010
  • StopPress Team
UK consumers to Air New Zealand: "Oooh, I loike thaaat"

Greedy old Air New Zealand has scooped another Best Airline award, this time at the 2010 Which? Awards.

The awards, voted for by readers of the UK’s top consumer magazine, were announced at the British Museum, with judging based on the witty pun 'Who Cares, Wins'.

It hoped to reward companies that provided the best customer service and the judges said Air New Zealand performed exceptionally well in the latest Which? Airline satisfactions survey, scoring a maximum five-star rating out of five in almost every category, including the quality of its online check-in, seat allocation, boarding arrangements, cleanliness (even with the recycled plastic cutlery), inflight entertainment and cabin staff.

Air New Zealand, which also won the Air Transport World airline of the year award in January, received a value-for-money rating of 89 percent versus the industry average of 66 percent, with 98 percent of passengers saying they would recommend the airline to a friend.

“To win a Which? Award, not only must a company offer outstanding products or services, it must also deliver exceptional value and a great customer experience,” said Which? chief executive, Peter Vicary-Smith. “Air New Zealand is a deserving winner of this year’s Which? Award for Best Airline.”

It beat the other finalists Singapore Airlines and Emirates.

Air New Zealand chief executive Rob Fyfe laughed a maniacal laugh and said, in his actual voice, not in sign language, that the UK market was one of the most competitive, with all the world’s top carriers operating there. So, for the 36th largest airline to beat them all, he says, is extremely satisfying (one can only imagine what Fyfe's response would have been if they didn't win).

Air New Zealand is also a finalist in the Skytrax Airline of the Year Awards, which will be announced shortly.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

"Like a short film festival": Electric Kiwi's Andrew Cooper on taking creative in-house

"Like a short film festival": Electric Kiwi's Andrew Cooper on taking creative in-house

In the wake of Electric Kiwi reaching the 40,000 customers mark, we sit down with chief marketing officer, Andrew Cooper, to hear how the brand has evolved its marketing strategy by tightening up its target audience and tackling the creative in-house.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit