TVNZ delves into supply and Ondemand

  • Digital
  • April 23, 2010
  • StopPress Team
TVNZ delves into supply and Ondemand

TVNZ Ondemand is coming to a PlayStation3 (PS3) near you, with gamers now able to watch TVNZ programmes through their consoles in their living rooms, rather than through their computers in a dark hovel surrounded by empty chip packets and coke cans.

The TVNZ Ondemand icon will now appear on the PS3 Xross Media Bar (XMB) to enable owners to access television services online. Sony Computer Entertainment's director of sales and marketing, David Hine says: “The PS3 is already a leader in home entertainment.  And the addition of catch up TV services with TVNZ Ondemand further enhances this position.

The PS3, he says, is far more than a gaming console, with users also able to watch Blu-ray movies, surf the net, listen to music, organise photos and now, watch TV.

There are over 105,000 PS3 consoles in Kiwi homes and it offers TVNZ greater exposure to viewers for its Ondemand TV services. And it's the first catch up TV service to be optimised for viewing on the living room TV through PS3. TVNZ Ondemand currently has around 150 series available on demand and last month delivered more than 1.5 million episodes to 316,000 site visitors.

Rick Ellis, chief executive of TVNZ says it's a huge leap forward in its ambition to see TVNZ content ‘Inspiring New Zealanders on every screen’, which has been the vision for the company for the last four years.

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The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

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