TVCs of the Week: 6 November

  • TVC of the Week brought to you by Pluk
  • November 6, 2012
  • Ben Fahy
TVCs of the Week: 6 November's it for: Air New Zealand by Weta Workshop and 8com

Why we like it: It's not a TVC, but Air New Zealand deserves some props for creating a new media channel and then (mostly) delivering great content to put on it. And with Weta Workshop on board, the Hobbit-inspired inflight video was bound to be good. A perfect mix of homage and piss-takery, a galaxy of stars and, judging by the number of views, a win for all involved.'s it for: AA Insurance by Special Group and Special Problems

Why we like it: It's a bit long, but it's different, it adds a bit of emotion to a typically very safe category and, as the son of an insurance broker who regularly gets to hear boring spiels about the importance of insurance, it's a nice way to show the role that the industry (usually) plays when shit hits fans. But the English accent is slightly perplexing.'s it for: Speight's by Shine and Curious

Why we like it: It's getting a bit of a hard time from the tough StopPress crowd, and while it may not have quite as much chutzpah or character as the old ads, the Southern Man was getting a bit tired and, as the preference for mainstream beer continues to decline, it was probably about time the brand moved in a slightly different direction (check out the results of the Speight's man survey). Now we wait for the Emerson's campaign.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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