Who’s it for: Hyundai by Shine
Why we like it: Hyundai has done a very good job of aligning itself with the Kiwi mindset. And while its use of a very likeable everyman who usually drives a truck to promote the Accent might seem incongruous, it hits the mark.
Who’s it for: Weet-bix by Saatchi & Saatchi and 8com
Why we like it: Anyone who doesn’t like this has a heart of stone, but in a world full of straw-clutching sponsorship campaigns, this stands out because it’s less about the brand and more about the experience it has helped create.
Who’s it for: Godfrey Hirst
Why we like it: Putting a rhino on your carpet and seeing how it scrubs up, as Smart Strand did, is a good way to show durability. But some would argue the beasts from Otago University give carpet an even bigger hammering, as this clip clearly shows. A prime example of a fairly boring product promoted in an interesting way.
Who’s it for: Tourism New Zealand by WhybinTBWA Sydney
Why we like it: After a few years of LOTR/The Hobbit-themed marketing for Tourism New Zealand, the whole fantastical poetry thing is starting to wear a bit thin, but you can’t really go wrong with beautiful shots of the mountains and luxurious-looking apres ski activities.
Who’s it for: ANZ and WhybinTBWA and Assembly
Why we like it: Banks try their hardest to show that they understand their customers’ financial concerns. And ANZ has proved that it’s been paying attention in class with this animated clip comprised of a series of insights into the typical house hunter’s strange behaviour.
