TVCs of the Week: 6 May

  • TVC of the Week
  • May 6, 2014
  • Ben Fahy
TVCs of the Week: 6 May

Who's it for: Hyundai by Shine

Why we like it: Hyundai has done a very good job of aligning itself with the Kiwi mindset. And while its use of a very likeable everyman who usually drives a truck to promote the Accent might seem incongruous, it hits the mark. 

Who's it for: Weet-bix by Saatchi & Saatchi and 8com

Why we like it: Anyone who doesn't like this has a heart of stone, but in a world full of straw-clutching sponsorship campaigns, this stands out because it's less about the brand and more about the experience it has helped create.

Who's it for: Godfrey Hirst

Why we like it: Putting a rhino on your carpet and seeing how it scrubs up, as Smart Strand did, is a good way to show durability. But some would argue the beasts from Otago University give carpet an even bigger hammering, as this clip clearly shows. A prime example of a fairly boring product promoted in an interesting way.  

Who's it for: Tourism New Zealand by Whybin\TBWA Sydney

Why we like it: After a few years of LOTR/The Hobbit-themed marketing for Tourism New Zealand, the whole fantastical poetry thing is starting to wear a bit thin, but you can't really go wrong with beautiful shots of the mountains and luxurious-looking apres ski activities. 

Who's it for: ANZ and Whybin\TBWA and Assembly

Why we like it: Banks try their hardest to show that they understand their customers' financial concerns. And ANZ has proved that it's been paying attention in class with this animated clip comprised of a series of insights into the typical house hunter's strange behaviour. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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