TVCs of the Week: 3 June

  • TVC of the Week
  • June 3, 2014
  • Ben Fahy
TVCs of the Week: 3 June

Who's it for: Vodafone by FCB and Robber's Dog

Why we like it: Given Vodafone's main appeal has long been its global footprint, quite a few of our readers were confused when it tried to outlocal 2degrees and Telecom with 'Do your thing better'. But it's been combining global and local quite well of late, and, continuing the FOMO theme of the last ad and addressing the long-standing belief that you'll be taken to the cleaners by your telco if you so much as look at your phone while you're overseas, Vodafone shows what could happen if you don't take up its $5 'roam like you're at home' deal. 

Who's it for: BNZ by Colenso BBDO and Revolver

Why we like it: BNZ has launched a range of innovative products since its 'Be Good With Money' brand campaign kicked off. And this Fly Buys/KiwiSaver combo is sure to get consumers' reward centres firing. 

Who's it for: Air New Zealand 

Why we like it: Air New Zealand recently re-signed its joint marketing deal with Tourism New Zealand, because what's good for the goose is good for the gander. And as many winter sports-related ads have proven, you can't really go wrong with a collection of natural beauty, extreme action and a good track. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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