Who's it for: Z Energy by Assignment Group and Flying Fish
Why we like it: Z asked Kiwis what they wanted from a petrol station before it arrived on the scene around two-and-a-half years ago. And this new ad sticks to what has been a successful formula and keeps on drumming home the fact that it's still listening with whatdoyoureckon.co.nz.
Who's it for: Fisher & Paykel by Colenso BBDO and Finch
Why we like it:Dogs in advertising. A nigh-on fool-proof strategy.
Who's it for: Yours by Jae Morrison and Tom Paine
Why we like it: A novel, beautifully shot and slightly anarchic take on the typical product demonstration video.
Last night our nations finest agencies gathered together at Galatos for the Battle of the Ad Bands (BOTAB) held by Flying Fish productions. There was singing, there was dancing, there was no lack of feathers and glitter, and most important there were some very deserving winners.