Who's it for: New World by Colenso BBDO and Finch
Why we like it: Completely bonkers, especially in a price-led category like this, but these spots stick out like the proverbial as a result and show off New World's strengths in a unique way.
Who's it for: Contact by JWT and The Downlow Concept
Why we like it: Power companies are hard to love, but two kids doing a puppet show that details their crazy family life and saying cute things like "always eating from her boobs" might help.
Who's it for: Samsung by Colenso BBDO and Augusto
Why we like it: Nothing like a bit of star power to help show off your wares. And, as one commentor on StopPress said, Izzy Dagg is such good TV talent. Soon enough he'll be on the heatpump circuit too.
Who's it for: Vodafone by FCB and Bunker
Why we like it: Dumb but endearing. And now we wait to see if Spark lodges a complaint about false advertising.
Who's it for: Spark by Saatchi & Saatchi
Why we like it: There are a fair few businesses trying to get a piece of the mobile payment action at the moment, and while new technology has almost rendered dongles and other additions obsolete, Spark has done a good job of showing how businesses can use theirs.
Who's it for: Rebel Sport by Ogilvy & Mather and Film 360
Why we like it: The Faurie-Raymond hypothesis posits that righties (90 percent of the population) struggle to handle lefties because they do everything backwards (check out a Radiolab podcast on that topic here). As such, lefties are over-represented in a number of sports, including cricket. So, in a continuation of its 'no-one understands sport like Rebel Sport' campaign, the latest spot focuses on the quick reactions of Corey Anderson—and his mighty willow.