TVCs of the Week: 21 May

  • TVC of the Week
  • May 21, 2013
  • Ben Fahy
TVCs of the Week: 21 May

Who's it for: Ford by JWT and Flying Fish

Why we like it: As JWT's creative director Cleve Cameron says, it's 'the ad as content thing' and creating a music video means people might actually want to watch it. 'Tis a good way to connect the brand to X Factor NZ—and, with the obligatory car porn in a host of appealing Kiwi landscapes, to New Zealanders. 


Who's it for: h2go by ColensoBBDO and Flying Fish

Why we like it: While bottled water is one of the most ridiculous products ever invented and shouldn't really exist in New Zealand, credit to the brand, which has just launched its designer bottles, for laying a few easter eggs around the Auckland streets (and, given the prevalence of flying fish in the ad, for using the appropriate production company). 


Who's it for: McDonald's by DDB NZ and Flying Fish.

Why we like it: A trifecta for Flying Fish and a quinella for the X Factor sponsors with this all-singing, all-dancing and all-eating number for McDonald's. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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