Who’s it for: Hell Pizza by Barnes, Catmur & Friends, produced by Dusk
Why we like it: Even though Hell Pizza is doing some good by introducing 100 percent free-range meat to its pizzas, we like that it hasn’t quite shed its famous evil nature, as shown in this TVC. In the clip some animated chickens are roaming around on their free-range farm with a range of activities to choose from (yoga and pilates and aimless pecking to name a few), and they even get to choose their favourite pizza as they are loaded into the Hell’s truck. What a luxury.
Stop someone Driving Drunk, Legend.This is the last of my work with the Eastern Bay Road Safety Programme so here’s a compilation of the Drink Driving videos we filmed together also with a few new versions so have a watch. chur!
Posted by Jimi Jackson on Monday, 5 October 2015
Who’s it for: Eastern Bay of Plenty Road Safety by Clemenger BBDO and Flare
Why we like it: Influencers are increasingly being used to target young’uns, as they speak with a language and humour that resonates with the demographic (see the KB series). And now Clemenger has picked up funny man Jimi Jackson to appear in some hilarious anti drink-driving clips using his many alter-egos, which have been viewed over 2.5 million times. This follows Clemenger’s award-winning Snapchat campaign Tinnyvision aimed against drug driving and directed by Taika Waititi, which also resonated with a younger demographic of social media users.
Who’s it for: Good Books by String Theory, directed and produced by Plenty
Why we like it: What’s not to like about this. The clip is magical, the animation is amazing and it’s being used as part of the “Great Writers Series” to promote the non-profit organisation Good Books, an online charity bookstore that sells books and donates all proceeds to Oxfam, an organisation that fights hunger and poverty. This is one of a few such clips based around renowned literary works, in this case Lewis Caroll’s Alice in Wonderland. Alice is also extra badass in this clip, donning a few tattoos and a slick haircut.
Who’s it for: Kathmandu
Why we like it: We like that the brand uses the stunning location of Indonesia’s Mt Rinjani to promote its wares, showing how useful its summer hiking gear is for extreme outdoor activities, like climbing a few thousand feet. The first-person approach to shooting is also really effective as it makes the viewer feel more like they’re part of the scene. It evokes a feeling that makes you want to get out there and do it yourself, which we imagine is the clip’s aim (not without stopping by a Kathmandu store first, of course).
