TVCs of the Week: 19 November

  • TVC of the Week
  • November 19, 2013
  • Ben Fahy
TVCs of the Week: 19 November

Who's it for: Pump by Saatchi & Saatchi and Sparks

Why we like it: The fact that humans buy bottled water, especially in a country like New Zealand, could be seen as a sad indictment on humanity (although marketers tend to see it as an example of their tremendous persuasive skill). But product gripes aside, getting real people to provide their own footage and splicing it together works well, just as it did for the recent Sainsbury's Christmas commercial.

Who's it for: Castrol by Ogilvy Singapore and Cirkus

Why we like it: A whole heap of gratuitous revving mixed with some impressive animation from Cirkus, which is doing quite a lot of work in Asia at the moment (here's the making of). 

Who's it for: Kiwibank by Assignment and Spooky Pictures 

Why we like it: Westpac decided to have a bit of a laff with some of its ads. And while Kiwibank got serious for its 'Every revolution needs a leader' campaign, it's reverted to type with this novel take on the 'housing crisis'. 

Who's it for: Safe.org.nz by Goodlife

Why we like it: It worked for the dolphin project, and the celebrities in black and white approach works here too.  

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Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack
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Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands. However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.

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