TVCs of the Week: 19 March

  • TVC
  • March 19, 2013
  • Ben Fahy
TVCs of the Week: 19 March

http://www.youtube.com/watch?v=CtW2tw-OzL0

Who's it for: Coca Cola by Hugh Mitton via Mofilm

Why we like it: Given it was a Valentine's Day stunt, we're a bit late on the uptake on this one and while some might see it as creating more rubbish in windy Wellington (some councils have banned helium balloons to protect wildlife and some scientists are calling for a ban to protect the scarce resource), nothing says romance like a free can of fizz falling from the sky. Shot by Hugh Mitton, who won a comp for a Coca-Cola ad he made a few years back, and screened in the US.  

http://www.youtube.com/watch?v=aso6_kYH7ig

Who's it for: TAB Sport by Sugar & Partners and Red Yeti

Why we like it: It's almost exactly like American Beauty, only it's a fat, male gambler instead of Mena Suvari. 

http://www.youtube.com/watch?v=j6ibLjiH94g

Who's it for: BNZ by Colenso BBDO and Assembly

Why we like it: YouMoney is a pretty impressive product and it seems to have been received pretty well by the punters. So it makes sense to keep it simple and use the product to do the story telling. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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