TVCs of the Week: 15 September

Why are our Kiwibankers jamming? They’re stoked to be green lighting your future independence plans.

Posted by Kiwibank on Saturday, 12 September 2015

Who’s it for: Kiwibank by Assignment Group and Flying Fish

Why we like: Kiwibank selected a small crew from its staff for the latest phase of the ‘Indepen-Dance’ campaign, and put them in front of the camera. What ensued was another glorious collection of quirky dance moves that would normally be restricted to confines of a the Kiwi bedroom. And if anything, this campaign continues to give Kiwis licence to unleash the boogie regardless of who is watching.    

Who’s it for: Genesis Energy by .99 and Exit Films

Why we like it: Rather than simply brandishing its corporate livery across Kiwi television screens, Genesis Energy has launched a new campaign designed to shine a light on the good deeds Kiwis are doing throughout the country. As Google Creative Lab’s Tom Uglow told StopPress: “[For good content] is content that people feel comfortable engaging in. And it makes everyone in the process feel good about it … and that’s where it’s about value for these brands. It’s not about finding the next Miley Cyrus; it’s about finding the next Malala Yousafzai.” And while there’s no guarantee of finding the next Yousafzai through this campaign, it’s great to see a Kiwi brands getting behind the unsung heroes in New Zealand.    

Who’s it for: Cure Kids by Augusto

Why we like it: Augusto has worked some viral magic for Cure Kids by producing a catchy tune, which was again written entirely by six-year-olds. And featuring unicorns that shoot lazer beams out of their eyes, Viking swords with lightning and Peter Jackson’s dragons, it’s another unbridled feast of creativity.     

Who’s it for: ASB by Saatchi & Saatchi

Why we like it: In the lead up to the World Cup, rugby fans around the country are going to dust off their lucky charms and get them ready for the big event. But rugby isn’t the only time these superstitious trinkets are taken out of their dark hiding places. They’re called into action whenever we need a bit of luck. And since this approach isn’t exactly reliable or rational, ASB uses its new spot to show viewers that we sometimes need more than luck to get what we want.   

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