TVCs of the Week: 13 January

  • TVC of the Week
  • January 13, 2015
  • Ben Fahy
TVCs of the Week: 13 January

Who's it for: ANZ by True and Exposure

Why we like it: With the Black Caps on a roll and plenty of attention focused on the upcoming Cricket World Cup, ANZ is basking in that glow. And while the poetry and cinematic soundtrack make for a fairly serious, earnest ad, it's still a nice depiction of the Kiwi cricketing culture (see the longer version here). 

Who's it for: ASB by Saatchi & Saatchi and Augusto

Why we like it: Well-trained dogs with sweatbands, tennis balls and world-class athletes. It's a match made in heaven. And it got the crowds, Venus Williams and quite a few international media outlets awwwwwwwwwing hard. 

Who's it for: NZTA by Clemenger BBDO

Why we like it: While some entitled drivers/YouTube commentors seem to think this ad is misguided because the girl is at fault for running onto the road, and while the Police Minister has admitted to having reservations about the 'ambiguous' no tolerance approach to speeding over the holiday period, few would argue that convincing people to slow down is a good thing. And trying to get people to understand that it's not always their mistakes that lead to tragedy is too. 

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The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

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