Why we like it: Subtleties are important in advertising, and, as evidenced by the success of other car manufacturers like Toyota, Hyundai and VW in this market, localising/humanising these foreign brands is usually pretty effective. A nice change from Holden's retail focus of late and one of the best spots to come out of Ogilvy in a while. Next ailment to poke fun at? Surely Tourettes.
Why we like it: Like the advertising version of Jumanji, board games and real life collide in Auckland for the McDonald's Monopoly Millionaire promotion, which is running in Australia and New Zealand. It's not easy bringing two big brands together like this, so kudos for that (and to do it, the local DDB office had to beat out the Aussies). And while it would be great to see some of these massive pieces on the streets, hotel themed bus shelters seem to be the extent of it.
The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.