TVCs of the Week: 11 March

  • TVC of the Week
  • March 11, 2014
  • StopPress Team
TVCs of the Week: 11 March

Who's it for: Ministry of Justice by M&C Saatchi and Curious Films

Why we like it: People tend to switch off when the government gets preachy. But they might start listening if you show them some of the consequences of their actions—and Mr Fines is the right man for the job when it comes to getting fine dodgers to start paying up. Extra points for the googly eyes from the guy on the couch. Some of the best we've seen. 

Who's it for: OPSM by Saatchi & Saatchi Sydney and Exit

Why we like it: The Aussies took care of this one, but it's focused on Napier and some of its spectacle-wearing inhabitants. Nice to see the brand focusing on a few of its customers and how its products are used in the real world (and there are a few more local stories here). 

Who's it for: One Percent Collective by Mark Albiston/The Sweet Shop

​Why we like it: It's completely mad (and it features a child getting run over by a car), but its heart is in the right place and rather than attempting to guilt people into donating, it shows the charity's ethos—lots of little acts turning into something big—in an interesting way. 

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"Like a short film festival": Electric Kiwi's Andrew Cooper on taking creative in-house

"Like a short film festival": Electric Kiwi's Andrew Cooper on taking creative in-house

In the wake of Electric Kiwi reaching the 40,000 customers mark, we sit down with chief marketing officer, Andrew Cooper, to hear how the brand has evolved its marketing strategy by tightening up its target audience and tackling the creative in-house.

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