TVCs of the Week: 10 December

  • TVC of the Week
  • December 10, 2013
  • Ben Fahy
TVCs of the Week: 10 December

Who's it for: Maritime NZ by DraftFCB and Robber's Dog 

Why we like it: A relevant, entertaining and completely over the top way to show the idiocy of carrying a piece of equipment that could save your life but not actually wearing it. Everyone loves the '80s. And it's so much better than the clowns. 

Who's it for: Health Promotion Agency by DraftFCB and Sunday Punch

Why we like it: Drawing attention to a law change is a fairly dry brief and this particular law change is one that might not be received too favourably by the nanny state haters. But showing a quintessential embarrassing dad seems like a good way to disarm the target audience and make them think about their own behaviour.  

Who's it for: EQC by Y&R and Finch

Why we like it: After the events in Christchurch and throughout the country in recent years, many of us already know what kind of destructive impact an earthquake can have. But, as this powerful ad shows, steps can be taken to protect yourself and your family members if it happens again. 

Who's it for: Burger King by Colenso BBDO and Flying Fish

Why we like it: Given it's a campaign made up of 64 different YouTube pre-roll ads, it's not even close to a traditional TVC. But it's a clever use of video, it acknowledges the fact that advertising is annoying and it adheres to the belief that if you're going to interrupt someone, at least offer them something in return. 

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The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

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