Who’s it for: Toyota by Saatchi & Saatchi, Robber’s Dog and Alt.vfx
Why we like it: Toyota has added to the anthropomorphic animal characters that tell its brand story with an assortment of new characters that have a penchant for speaking in poetry. In keeping with the whacky approach employed in previous ads, featuring masochistic cats, sidecar-riding monkeys and monobrowed weather reporters, Toyota again illustrates that car advertising doesn’t always have to focus on leather interiors and aerodynamic contours. But while the spot is likely to appeal to the core target market, it is, however, unlikely to win many friends among those who aren’t fans of hunting or fishing.
Who’s it for: 2Degrees by Special Group
Why we like it: For its Christmas campaign, 2Degrees isn’t simply giving benefits away. Instead the mobile and broadband provider is making its clients work for their bounty by having them answer a series of trivia questions. And to nudge people into the direction of the online game, 2Degrees has launched a humourous TV spot that will no doubt lead to a few viewers using their allotted double-screening time (aka the ad break) to answer a few random questions.
