Trouble in paradise for 2010's glamour couple?

  • Advertising
  • November 22, 2010
  • StopPress Team
Trouble in paradise for 2010's glamour couple?

The local ad fraternity, the global cognoscenti and plenty of actual New Zealanders were all smitten with Orcon and Special Group's 'Orcon + Iggy' campaign. But, as cliche-loving rugby players always say, you're only as good as your last match. And despite the fact the trophies have flowed fairly freely for the pairing in 2010, the Orcon business is currently up for pitch.

With a Cannes Grand Prix, Axis awards galore and one of the best digital executions seen in the New Zealand market with the 'Living Office', it seems a fairly harsh/strange decision. Things have gone more than swimmingly since the fledgling agency won the business in August last year, but there have been a few mutterings that the recent 'See the World' campaign, where anyone who signed up a friend to Orcon got a few airpoints dollars, didn't perform quite as well as was hoped. If that's the case, it's one of the few blemishes in what's been a stellar year for the quickly growing indie (in fact, it's been a pretty stellar year for indie agencies as a whole, really).

Special Group's creative director Tony Bradbourne confirmed it was repitching for the business but he couldn't say anything else. A statement from Pead PR also confirmed Orcon was "reviewing its agency services" and will be making a decision on who it will be working with in 2011 by the end of the month. But Orcon is keeping it all pretty hush hush and ex Pead PRer Quentin Reade, who replaced Duncan Blair (who recently moved to digi experimenters &some) as Orcon's new communications manager, didn't have anything to add, so no word on who else is involved, whether it was part of a standard review or whether it was unhappy with some of Special Group's recent work.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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