Trade Me Property celebrates 10th anniversary, showcases weird and wonderful homes sold over the years

  • Advertising
  • May 29, 2015
  • StopPress Team
Trade Me Property celebrates 10th anniversary, showcases weird and wonderful homes sold over the years

Much like our taste in shoes, haircuts and dairy lollies, our understanding of constitutes the ideal home is very much a matter of personal preference. And although rising house prices has made it quite difficult for homebuyers to afford that perfect abode, Trade Me Property has over the last ten years connected various Kiwis with their dream homes—and, as it turns out, Kiwi tastes can at times be weird and wonderful. 

So, in celebration of its tenth anniversary, Trade Me Property has launched a digital campaign that showcases six of the most memorable houses that have been sold via site over the last decade. 

Hosted on the 'for me it was' microsite, the campaign invites web visitors to hunt for the homes hidden among the thousands of listings. Each week for the next six weeks, one of these memorable homes will be featured on the site as part of an online competition that gives site visitors a chance to win $10,000.

Trade Me has thus far only released its first house in the series, and it's a quirky spot that looks as though it could easily house the members of the Jetson family. 

 According to the Trade Me listing, the spot was sold three years to a paid of avid Star Wars fans:

A long time ago (ten years), in a galaxy far, far away (depending on which galaxy you’re in at the moment), Trade Me Property connected its first Kiwi with a home to fall in love with. 

Since then, we’ve connected thousands of people with homes they now love and care for. 

Three years ago we connected the proud owners of this quirky 1-bedroom home. 

For them, it was the space that made them fall in love with it (get it?). The fact they were both huge Star Wars fans also helped.  


Although the campaign is still in its early stages, it seems to be tracking reasonably well, with Trade Me tweeting that the listing has already received 50,000 views. 

It will certainly be interesting to see what other curiosities emerge from the Trade Me back catalogue over the next few weeks. 

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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