Tourism NZ wants Brits to go all the way

  • Marketing
  • September 21, 2009
  • Frances Chan
Tourism NZ wants Brits to go all the way

tourismIn the wake of New Zild winning favourite long-haul destination in UK Conde Nast Traveller recently, Tourism New Zealand is picking up ball and running with the momentum of the NZ profile.

Next month it launches a campaign specially marketed towards UK backpackers and young travellers through the STA UK network. Activity includes TVCs, social media marketing, SMS marketing and POS in STA Travel stores.

The campaign then moves throughout Europe in the following months. There are also plans to take the campaign to Australia to get backpackers travelling in Oz to cross the ditch for more adventure.

The ‘Go All the Way’ campaign invites backpackers to include NZ as part of their world trip and challenges them to experience all the thrills of a holiday down under.

Youtube Video

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Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Media
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

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