Top of the wish lists for Christmas gifts

  • Digital
  • November 28, 2011
  • Cath Winks
Top of the wish lists for Christmas gifts

Each year in the lead-up to Christmas, comparison shopping site PriceMe tracks what products are searched for the most, and what are trending up or down. So, for the people in your life who've behaved themselves all year round, here's the definitive list of what's hot, and what's not.

Continuing in its top spot again this year, the Apple iPhone was the most requested product in 2011. iPhone-related searches have increased by 36 percent compared to last year. Searches for the new iPhone 4S have rapidly increased since it was released in New Zealand recently. However, the Samsung Galaxy S phone competes with rival iPhone 4 and 4S in the number of searches, and have surged almost 600 percent since last year.

The fastest growing search keyword on PriceMe is iPad. Searches related to iPads (including iPad 2) have increased 1,800 percent since last year, with interest in tablets in general increasing by some 260 percent. Other members of the tablet family such as ebook readers, are also trending upwards. Searches for Kindle, finally available in NZ, have grown by 240 percent and ebook readers in general by 40 percent.

“There’s always a few surprises when we measure what our users are looking at” says Chris Palmer, Marketing Director at PriceMe. “This year the number of searches for fridges has increased by 45 percent year on year, with bar fridges being a particularly hot item during RWC.”

“Whiteware is often seen as a “barometer” product that consumers purchase when they’re feeling confident about the economy” says Palmer. Similarly, searches for microwave ovens were up 101 percent and lawnmowers jumping from almost zero last year to being in the top 30 products searched this year.

One of the hottest search terms overall was for the mega-hit video game Modern Warfare 3, indicating it could be a great Xmas pressie for game-crazy kids, but check they haven’t already ordered one online first. Overall interest in PS3 video games has remained constant over the year, while searches for PSP games have increased by 92 percent. Other hot game searches are Skyrim (from Elder Scrolls) and traditional Lego.

What’s Hot

Apple iPad  +  1,800 percent

Samsung Galaxy S  +  600 percent

Amazon Kindle  +  240 percent

Microwave ovens (general)  +  101 percent

PSP video games  +  92 percent

Fridges (general)  +  45 percent

eBook readers (general)  +  40 percent

Apple iPhone  +  36 percent


What’s Cold

Freeview (TV) products  -  53 percent

Apple iPods  -  31 percent

Expresso machines (general)  -  29 percent

Trampolines  -  26 percent

Kinect  games -  25 percent

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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