British artist Willard Wigan, who is renowned for his tiny sculptures, ventured to New Zealand recently as part of ANZ’s latest campaign. And this clip from TBWA\ and Kontent, which has gone down well with the bank’s Facebook fans, looks at what he got up to.
The campaign was conceived by Whybin\TBWA Sydney, and as, it says on the YouTube clip: “Here at ANZ New Zealand, we reckon we’ve got a lot in common with artist Willard Wigan. As an artist, he takes objects that are often large and complex and reduces them down to something simple. At ANZ, our experts are on hand to help make the complicated simple, too. So that even the biggest challenges seem smaller.”