The gears of war—and mortgages

  • TVC
  • March 27, 2012
  • Ben Fahy

Youtube Video

Who's it for: Fiveight/Turtle Beach by Droga5 and Goodoil Sydney

Why we like it: Tricking viewers, journos and even actors in an effort to drum up some interest in a new campaign is a pretty risky strategy. It can also be very rewarding if it works, but when the online teaser vid was launched late last year it took a bit of a PR hammering and very few got to see the twist to the tale. That's disappointing, because we think showing an overly cocky gamer filling his pants in a 'warzone' is a pretty good way to bring the 'gamers want it real, but not that real' slogan to life.

Youtube Video

Youtube Video

Who's it for: BNZ by Sugar

Why we like it: Explaining mortgages to thickos is a difficult task. So pointing viewers in the direction of an online calculator and using the old series of unfortunate, unexpected and expensive events theme seems like a pretty good way to do it. Plus, it's got a dog in a cast.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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