The ego has landed, same same but different and Kiwiana luxury

  • TVC
  • November 22, 2010
  • Ben Fahy

Youtube Video Who's it for: NZTA/NZ Police by Clemenger BBDO and

Why we like it: The human male is a very prideful creature and generally comes equipped with the misguided belief that it is remarkably skilled in all areas. With young men responsible for the vast majority of accidents in New Zealand, this is certainly the case with driving. This campaign takes a different, more humorous tack from the usual road safety messaging and aims to hit 'em where it hurts: the ego. Questioning male driving abilities seems like a good way to catch their attention (it may have been more effective with a woman). But whether or not trying to make safe driving a masculine domain will change that dangerous behaviour is another matter. Check out the teasers here and here that ran before the main ad.

Youtube Video

Youtube Video

Youtube Video

Youtube Video

Who's it for: Sanitarium Light 'n' Tasty by Saatchi & Saatchi

Why we like it: Same same but different: 15 executions where the setting and dialogue are the same, but everything else changes and bizarreness rules. It's where the mundane meets the Monty Python. And the Flintstones. And the Jetsons. And the Creature from the Black Lagoon. And David Lynch. Check all 15 out here.

Youtube Video

Who's it for: AMI Insurance by DDB NZ and Robber's Dog

Why we like it: A very Kiwi take on water features, infinity pools, tennis courts and other forms of backyard luxury for the next instalment in the 'Insuring New Zealandness' campaign.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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