The blind leading the way - from digital donations to Braille apps

  • Advertising
  • October 19, 2011
  • Cath Winks
The blind leading the way - from digital donations to Braille apps

The Royal New Zealand Foundation of the Blind (RNZFB) has launched a new online collection tool for its Blind Week appeal, 25-31 October, making it the first charity in New Zealand to do so.

In an ever increasing digital world, the RNZFB understands the need to communicate with its wide supporter base through interactive online channels.

The virtual bucket collection tool, named by the RNZFB as ‘MyBucket’ and created by New Zealand company Givealittle, uses the unique potential of digital technology and social media to enable supporters to ‘shake a bucket’ in the online space.

RNZFB Ambassadors Mike Hosking and Kate Hawkesby, previous street appeal collectors, will be taking part in the online collection, as is Jax Hamilton, Masterchef finalist and the face of the RNZFB’s Bake a Difference for Blind Week event.

“We’re really excited to be launching ‘MyBucket’ for this year’s Blind Week appeal”, says RNZFB's Sandra Budd.

“We all know that people are communicating more and more online, so this new tool makes it easy for our supporters to spread the word to family and friends about a cause they feel passionately about.

“In an economic climate like the one we’re experiencing, it’s also an extremely cost effective way for us to raise essential funds and awareness of our cause”, says Budd.

The MyBucket online collection will be live for just three weeks from now until  5 November and the RNZFB is encouraging registrations via It only takes a few easy steps to sign up as collector, or to donate via a secure payment process, with 100 percent of donations going to the RNZFB.

Embracing all things digital, the RNZFB has also launched a Braille translator iPhone app for Blind Week, with the help of APPD Solutions. You can download this app free from the iTunes store; simply search Blind Week.

Funds raised from Blind Week will enable the RNZFB to continue providing its blind and partially sighted members with the full range of skills, tools and resources they need to lead independent lives.

For all things Blind Week, including making a donation, visit, check us out on, or call us on 0800 120 BLIND (0800 120 254).

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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