Test drives, awkwardness and tinkering

  • TVC
  • October 3, 2011
  • Ben Fahy

Youtube Video

Who's it for: ASB by Droga5 and The Sweet Shop

Why we like it: It's a good way to explain why ASB is better than its competitors. It's got some added gravitas with the voice talent of Dame Judi Dench. And it's a nice idea to try and give potential customers a chance to test drive a bank before they actually sign up with it.

Youtube VideoWho's it for: Sky by DDB NZ and Flying Fish

Why we like it: Quite possibly the best, most awkward use of dead air ever seen on New Zealand television. And a nice parody of the 'non-threatening brand spokesperson' too (here's another ad for MySky that deserves a look).

Youtube Video

Who's it for: Canteen by M&C Saatchi, Flying Start and String Theory

Why we like it: Speaking of awkwardness, Canteen's bandanna fundraiser ad has embraced that theme by running through a few more examples of uncomfortable time.

Youtube VideoWho's it for: McDonald's by DDB NZ and Film Construction

Why we like it: You can't really go wrong when an ad features a radio controlled lawnmower, a gull-winged people mover, a very handy removable wall that offers bathroom/living room flow and a pimped out Kiwi burger.

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"Like a short film festival": Electric Kiwi's Andrew Cooper on taking creative in-house

"Like a short film festival": Electric Kiwi's Andrew Cooper on taking creative in-house

In the wake of Electric Kiwi reaching the 40,000 customers mark, we sit down with chief marketing officer, Andrew Cooper, to hear how the brand has evolved its marketing strategy by tightening up its target audience and tackling the creative in-house.

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