Who's it for: ASB by Droga5 and The Sweet Shop
Why we like it: It's a good way to explain why ASB is better than its competitors. It's got some added gravitas with the voice talent of Dame Judi Dench. And it's a nice idea to try and give potential customers a chance to test drive a bank before they actually sign up with it.
Youtube VideoWho's it for: Sky by DDB NZ and Flying Fish
Why we like it: Quite possibly the best, most awkward use of dead air ever seen on New Zealand television. And a nice parody of the 'non-threatening brand spokesperson' too (here's another ad for MySky that deserves a look).
Who's it for: Canteen by M&C Saatchi, Flying Start and String Theory
Why we like it: Speaking of awkwardness, Canteen's bandanna fundraiser ad has embraced that theme by running through a few more examples of uncomfortable time.
Youtube VideoWho's it for: McDonald's by DDB NZ and Film Construction
Why we like it: You can't really go wrong when an ad features a radio controlled lawnmower, a gull-winged people mover, a very handy removable wall that offers bathroom/living room flow and a pimped out Kiwi burger.