TED calls for best ads

  • Creative
  • October 27, 2011
  • Cath Winks
TED calls for best ads

Ads Worth Spreading is TED's initiative to recognise and reward innovation, ingenuity and intelligence in advertising - the ads that people want to see, and share with their friends.

The good people at TED have opened submissions for the second Ads Worth Spreading and they want your support.

This year’s Ads Worth Spreading is seeking the ten most compelling campaigns of 2011, driven by this belief: that the smartest, strongest ads don’t just sell a product or brand, but express an idea.  This year there are six categories with a creative brief of what the judges are looking for.  So spread the word and help find the most interesting and compelling video creative from around the world.

Youtube will  help promote and showcase the selections online with a dedicated channel.  Visit the channel and upload your video, or simply add your existing YouTube channel to the channel before the deadline of 31 December 2011.  Agencies, brands, producers and individuals can all submit work.  There is no fee to enter.

Submissions must be:

  • Less than five minutes in length

  • Created and aired between January 2011 and December 2011

  • Entered by an authorized agency, brand or producer

To further inspire you check out the featured playlist of ads on the YouTube channel.

What makes an ad worth spreading you ask? An ad worth spreading is one that people truly want to see and share.  It might be hilariously funny or stunningly beautiful or wickedly clever. It might encapsulate a killer idea, or tell a captivating story - how ever it does it - it is one that succeeds at elevating the craft of online engagement.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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