Storytelling wins Harrisons February Ad Impact Award

  • Ad Impact
  • March 19, 2019
  • StopPress Team
Storytelling wins Harrisons February Ad Impact Award

Kicking off another year of Colmar Brunton Ad Impact Awards is Harrisons, which takes out the award for February.

Harrisons' ‘Wonderful made easy', featuring a family's journey to buying a house and turning it into their home, was found to use great storytelling to showcase Harrisons' range of products.

According to Colmar Brunton, the ad was chosen for three key reasons:

  • Engagement
  • Branding
  • Persuasion

See the below infographic for more information about February’s Colmar Brunton Ad Impact Award:

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Commercial radio survey: First results for 2019 show overall numbers continuing to climb

  • Radio
  • April 18, 2019
  • StopPress Team
Commercial radio survey: First results for 2019 show overall numbers continuing to climb

The first results of the GfK Radio Survey of the year are out and MediaWorks and NZME have plenty to celebrate with total audience numbers rising since the final survey in 2018.

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