Storytelling wins Harrisons February Ad Impact Award

  • Ad Impact
  • March 19, 2019
  • StopPress Team
Storytelling wins Harrisons February Ad Impact Award

Kicking off another year of Colmar Brunton Ad Impact Awards is Harrisons, which takes out the award for February.

Harrisons' ‘Wonderful made easy', featuring a family's journey to buying a house and turning it into their home, was found to use great storytelling to showcase Harrisons' range of products.

According to Colmar Brunton, the ad was chosen for three key reasons:

  • Engagement
  • Branding
  • Persuasion

See the below infographic for more information about February’s Colmar Brunton Ad Impact Award:

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The State of Adlandia – part two
features

The State of Adlandia – part two

From driving business to delving into data, advertising agencies and clients have plenty on their plates as the new year begins. It can be a complex world out there with constant technological developments, the changing expectations of customers and the tension of creating effective campaigns. Georgina Harris spoke with agencies and clients to get a general overview of today’s landscape: what the latest challenges are, recent trends and what the community would like to see from 2019.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit