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Storytelling wins Harrisons February Ad Impact Award

Kicking off another year of Colmar Brunton Ad Impact Awards is Harrisons, which takes out the award for February.

Harrisons’ ‘Wonderful made easy’, featuring a family’s journey to buying a house and turning it into their home, was found to use great storytelling to showcase Harrisons’ range of products.

According to Colmar Brunton, the ad was chosen for three key reasons:

  • Engagement
  • Branding
  • Persuasion

See the below infographic for more information about February’s Colmar Brunton Ad Impact Award:

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