Stoppress tops mobile users - Nielsen

  • Media
  • February 4, 2010
  • StopPress Team
Stoppress tops mobile users - Nielsen

HB Media today launched a mobile version of the popular website

"Actually we always had it but forgot to turn it on," says Matt Cooney, the expert entrusted with HB Media's web stuff.

The activation of the mobile site coincides with topping the Nieslen Market Intelligence rank of top mobile phone internet users. Nielsen ranked sites that attract the highest percentage of people who have used a mobile phone to access the internet for the month of January 2010. was number one.

Says Nielsen:

The rankings do not show which websites have the actual highest traffic numbers (ie total number of unique browsers) of this demographic, but instead show which sites have the highest percentage of their traffic consisting of people who have used a mobile phone to access the internet, for the month of January. For example, is the number one ranking because 38.2% of its unique browsers meet the demographic requirement, but their total number of matched unique browsers equals 2,375. By comparison on the other,  in 9th place, has 20.5% of its unique browsers that meet the demographic requirement but their total number of matched unique browsers equals 17,520.

To put these numbers into perspective, the proportion of New Zealand internet users who use a mobile phone to access the web in the previous four weeks is currently 13.4%.

Vincent Heeringa, publisher of, says the result shows how mobile the marketing and communications industries are. "Our industry probably is the most technologically savvy and has a powerful hunger for information-on-the-go."

Nielsen - Website Visitors Use Mobile Phones to Access Internet - Most Oriented Sites January 2010

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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