StopPress Presents: 'Brand is as brand does', with US brand expert Marty Neumeier—GET IN FOR THE LAST FEW TICKETS

  • StopPress Presents
  • August 26, 2014
  • StopPress Team
StopPress Presents: 'Brand is as brand does', with US brand expert Marty Neumeier—GET IN FOR THE LAST FEW TICKETS

Marty Neumeier, best-selling author, designer and renowned business adviser, is on a mission to "revolutionise the way business does business in the 21st century". And you can find out how he plans on doing that at an event on Friday 29 August where he will share his insights on modern brands and the importance of being credible in an age of transparency. 

Neumeier began as a communication designer back in 1973, picking up writing, strategy, management and publishing skills along the way. His first company, Neumeier Design Team, took on a wide variety of brand communication projects during its 30 year history, from annual reports and brand identities to corporate ad campaigns and retail packaging. And in 1996 it put that knowledge into print form, launching Critique, the magazine of design thinking. 

In 2003, he launched a think tank called Neutron to address the gulf between business management and design thinking. And he's written two bestsellers on that subject, The Brand Gap (2003) and Zag (2006). In 2009 he released a third book, The Designful Company, which was about how business leaders can build a culture of nonstop innovation. And his latest two books are Metaskills, a manifesto of creative mastery in the 21st century, and The 46 Rules of Genius, a concise guide to the principles of innovation.

Neutron eventually merged with brand experience agency Liquid Agency and Neumeier currently works as director of transformation, which means he helps some of the world's most amazing companies become even more amazing and tries to turn them from being "fast followers" to true leaders in their categories.

So whether you're a marketer, a brand manager, a creative, a designer, a media specialist or a digital guru, be sure get your tickets and sprinkle a bit of his magic dust on your business. 


StopPress Presents: 'Brand is as brand does', with US brand expert Marty Neumeier. 

Where: Location: AUT

When: Friday 29 August, 9.30am.

Topic: 'Brand is as brand does: the importance of credibility in a transparent world'

Supplies: Tea, proper coffee and life-giving sausage rolls to ward off TVNZ-NZ Marketing Awards hangovers.  

Price: Tickets $120 + gst, $99 + gst for CAANZ and MA members. 

To book your seats email Or buy them online here 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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