Christchurch-based Harvey Cameron Group has established a PR and Engagement practice that sits within its suite of creative business solutions.
The firm’s managing director Cam Murchison says the move is inspired by the increasingly blurry line between traditional PR and marketing.
“PR has seen a shift away from focused media outreach to include more content creation and engagement.
“Harvey Cameron has long had some of the best and brightest talent collaborating on comprehensive business solutions and producing ground-breaking work.
“PR and Engagement ads to this dynamic. It works across our business to provide clients with fully integrated ways of telling their stories, enhancing their reputations, building relationships and engaging their audiences.
“It also means Harvey Cameron provides all marketing, media, creative and public relations requirements, delivering our clients a more seamless brand narrative and audience engagement solution.”
Coming together under one brand
Integrated marketing service firm PMP Group has announced it will consolidate its portfolio of more than 20 unique businesses under one brand: Ovato.
The rebrand will see a reorganisation of the company’s core competencies, around four pillars of print, distribution, agency and production, to support the business’s vision of turning audiences into customers and driving growth.
The Ovato brand will unify all companies across the group, including PMP Print, Australia’s largest printing group; PMP Distribution, a residential delivery company covering almost 7 million Australian homes weekly; Gordon and Gotch, a magazine and retail distribution group; SBM, a full-house creative and production business; Traction Digital, which provides digital marketing and engagement services; Spectrum Group, a PR, digital and content marketing agency; and Griffin Press, Australia’s oldest book printing business.