Outdoor innovations
JCDecaux is continuing to show its commitment to high-tech and agile outdoor solutions with the launch of five new digital portrait sites in high-traffic, highly visible locations in the heart of Auckland – delivering advertisers an average of 1.2 million connections each week across the network.
The new portrait network digital sites are located in key shopping and entertainment precincts in the inner-city suburbs of Epsom, St Lukes, College Hill, Kingsland and Remuera, to ring-fence the Auckland CBD. They deliver advertisers a high-frequency platform in a portrait format, providing more creative opportunities with greater impact. The portrait sites provide the opportunity to run messages that are reactive, tactical and location specific to drive consumer engagement and relevance.
JCDecaux country head Mike Watkins says the locations were carefully selected to target the most desirable demographics in Auckland.
“Advertisers now have the opportunity to easily purchase our portrait network covering the most sought-after inner-city suburban locations, all with high volume traffic flows and long dwell times.”
The five new digital portrait sites follow the recent launch of two JCDecaux digital billboards at Auckland International Airport and on the Parnell bridge and are a key part of the company’s ongoing digitisation strategy to prioritise sites in prominent outdoor locations.
Advertising solutions
Native advertising platform Outbrain has appointed ad tech solutions provider Cortechs to give local brands and agencies direct access to the power of native advertising.
Cortechs has been appointed as a New Zealand reseller of Outbrains product suite – including Zemanta, Outstream video and Outbrain’s interest targeting solutions.
Cortechs provides its partners with a range of adtech and martech platforms to drive business outcomes. This deal will provide Cortechs’ local publisher and agency partners with a new premium native solution offered through their local team of experienced sales and account managers in New Zealand.
Outbrain is also working with Cortechs to build the industry’s knowledge on the benefits of native advertising via investment into education programmes. This partnership involves plans for webinar events dedicated to the automotive and education sectors, as well as meet-ups to discuss the potential of video, native and programmatic advertising.
Cortechs general manager Ben Osborne says the partnership is a natural fit for the two companies.
“We’re pleased to be appointed as Outbrain’s sales partner in New Zealand. The adoption rate for native advertising in this region is still in its infancy phase, so we’re keen to lead the way and help our clients amplify their digital assets to drive results.”
Outbrain APAC managing director Andrew Burke says the company is committed to sharing native knowledge and expertise.
“We’re excited to be able to bring market-leading native digital advertising solutions to the New Zealand market. Cortechs has a great reputation so this is the perfect move to get our premium product in the hands of regional advertisers and publishers.”
