StopPress noticeboard: 29 January

  • Noticeboard
  • January 29, 2019
  • StopPress Team
StopPress noticeboard: 29 January

New assets

APN Outdoor, now part of JCDecaux, has added two billboards to its digital portfolio, launching at Auckland International Airport and on a Parnell bridge.

APN Outdoor New Zealand country head Mike Watkins says as “we see an influx of digital assets being launched by all players onto the market, the question of quality becomes imperative.

“Our strategy is focused on converting those sites that are high profile and delivering a targeted audience with the leading technology and screen solutions on the market.”

At Auckland International Airport, the newly-built billboard measures 21 x 8.5m and dominates the Domestic forecourt with its position on the Auckland Domestic Airport multi-storey car park.

APN Outdoor commercial director Jamie Cameron says the site is all encompassing with “premium location, high dwell time, size, dominance and screen quality – it ticks all the digital out-of-home boxes and clearly demonstrates our ongoing pursuit of excellence in the New Zealand market.”

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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