StopPress noticeboard: 18 January

  • Noticeboard
  • January 18, 2019
  • StopPress Team
StopPress noticeboard: 18 January

Expand your knowledge

The Comms Council and Marketing Week UK have announced a partnership to market for the first time in New Zealand the Marketing Week Mini MBA in marketing, led by Mark Ritson.

The Marketing Week Mini MBA in Marketing covers the same core marketing modules as leading MBA programmes, in 12 online lessons followed by an MBA standard end-of-term assessment.

The Mini MBA distils the core marketing function of a full MBA programme into an easily digestible and thoroughly engaging 12-week course.

The online course is developed and presented by Ritson.

Comms Council CEO Paul Head says not everyone has the time or funding to complete a full MBA.

"This course offers a meaningful and affordable alternative for those wishing to improve their marketing skills or get a better understanding of the disciplines."

The course is appropriate for a wide range of audiences, including managers and executives from other disciplines wishing to broaden their marketing knowledge, senior marketers looking to get high-level strategic lessons from one of the world’s leading marketing consultants, to those marketers wishing to equip themselves to step up the next level.

Done deal

Verizon Media (FKA Oath) has signed a global native advertising deal with Microsoft.

According to Verizon Media, through the deal, marketers will gain additional access to 20 percent more native inventory through Oath Ad platforms with ad formats on Microsoft News/MSN, including exclusive placements.

The deal will also give access to brand safety video, display and content marketing solutions across Microsoft properties globally.

Verizon says marketers can continue to partner directly with the Verizon Media sales team to access these ad opportunities across devices.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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