Starcom picks up Stuff Fibre account

  • Advertising
  • August 15, 2017
  • StopPress Team
Starcom picks up Stuff Fibre account

Stuff Fibre has awarded its account to Starcom New Zealand, following a competitive pitch involving a number of unnamed agencies. 

Fairfax entered the broadband fray a year ago with the launch of Stuff Fibre, a venture then Fairfax managing director Simon Tong described as an effort to diversify the revenue streams of the business. 

“Advertising revenue will always be a big part of the business, but we just don’t want it to be the only thing, so around two years ago, we decided to look for options for other revenue,” Tong told StopPress at the time.

  • Read the full interview on Stuff Fibre here

Starcom is the first agency to have been appointed to the account and has already been briefed on an upcoming campaign, which, according to a release, will challenge incumbent providers with the use of tongue-in-cheek humour. 

Commenting on Starcom’s appointment, Stuff Fibre managing Director Sam Morse said: "In start-up we look for partners, who like us are keen to try new things, challenge the status quo, are dedicated to learning and intensely focused on delivering exceptional outcomes for customers. We are delighted to have found these qualities in the team at Starcom and look forward to some exciting times ahead."

​The appointment is effective immediately.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit